AD Tech Media
Companies Embedded
Merch Native
Ads CSPs Venues Addressable
TV DOOH Media
Svcs Video Ad
Networks Video Ad Mgmt In-Game
Ads Ad Verification Ad Exchanges Mobile Media
& Targeting Mobile Ad
Networks Geotargeting Attribution DMP Programmatic Media Online Ad Networks SEM Platforms Email Mktg A/B Testing Digital
Agencies Campaign
Mgmt Media Metrics Media Agencies Agency Holding
Companies Connection to
General Advertising Social Advertising Analytics Census &
Panel Data Predictive
Campaign
Analytics Mobile
Analytics Marketing
Analytics Mgmt
Consultants Customer Analytics Connection
to BI Data
Warehouses Marketing
Service
Providers Business
Process
Outsourcers IT Service
Providers Connection
to IT Social
Analytics Tag Mgmt Web Analytics Web Content Mgmt SEO Tools Creative Product
Design UX Design Mobile App &
Content Svs Digital Asset Mgmt E-Commerce Enablers Dynamic Creative Commerce Online
Retailers NFC Reviews & Recs Advocacy Mktg Social
Commerce Mobile Messaging
& Commerce Digital
Offers Site Retargeting Connections to
Sales & Service E-Commerce Enablers Mobile App &
Content Svs Emerging Tech OTT
Video Program
Guide
Promo Smart Kiosks Microsensors Emotion
Detection Real-Time
Decisioning Natural
Language
Questioning Virtual Actors Gamification
Tools Geofencing Finger-
printing Augmented
Reality Automatic Content
Recognition NFC Social TV UXP Media
Labs Product
Design Predictive
Campaign
Analytics Rich Media
Search MKTG MGMT Agile Mktg PM Mktg
Resource
Mgmt Lead
Mgmt Compliance Connection
to IT Marketing
Service
Providers Business
Process
Outsourcers IT Service
Providers Social Mktg Mgmt Site Retargeting Email Mktg Digital
Agencies Campaign
Mgmt Mgmt
Consultants Mobile Mobile App
Marketplace QR Codes Geofencing Finger-
printing Augmented
Reality Automatic Content
Recognition Mobile
Analytics Mobile Search Social
Commerce Mobile Messaging
& Commerce RT Data Data Providers Data Exchanges Search Search
Engines Rich Media
Search Search Retargeting Mobile Search SEO Tools Attribution Social Social
Networks Social TV Social Apps Communities Blogs Social Mktg Mgmt Social
Analytics Crowdsourcing Idea Mgmt Connections to
Sales & Service Reviews & Recs Content Marketing Strategy Connection
to CMO Connection
to BI Idea Mgmt UX User Groups UXP Media
Labs Online Video Publishing Content Marketing Tag Mgmt Web Analytics Web Content Mgmt Experience Targeting UX Design A/B Testing Digital Asset Mgmt AD OPS DESIGN SOCIAL OPS WEB OPS DATA OPS MOBILITY MARKETING OPS

Technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, design, bid-management, analytics, optimization and automation of digital advertising.

Technology for finding relevant content on websites and displaying results in easy-to-use formats. Search engines supply the lion's share of traffic to websites and claim the largest share of digital advertising spending.

Data and analytic services that can be delivered on demand in real time to marketers to assist in both programmatic and rapid-response decision making.

Services and tools that support the process of designing marketing programs and elements, from idea through execution.

The discipline associated with designing and implementing user-centric customer experiences that are conducive to business objectives such as customer acquisition, support, satisfaction and advocacy.

Transaction or value exchanges such as a shopping experience or content-based buying opportunity.

Environments, applications, technologies, businesses and cultures that focus on interpersonal communication and community enablement.

The discovery and evaluation of meaningful patterns in data, often through a solution to address specific business issues rather than generic business intelligence tools.

Communication, applications and activities enabled by a class of wireless devices that include handhelds (typically smartphones and feature phones), tablets and other highly portable computers.

Technology innovations in an early stage of maturity, encompassing initial commercialization of technology by vendors and pilots and deployments by industry leaders, with typically less than 5% market penetration. Emerging technology products are typically first-generation and high-priced, and require much customization.

The aspect of business strategy concerned with understanding market opportunities, cultivating markets and customers, and generating awareness and demand for products and services.

Business processes and tools associated with the execution of marketing programs and the administration of marketing resources and activities.

The management of investments in paid media, which includes search, display and video across online, mobile and social destnations, and the use of programmatic techniques to measure and optimize advertising.

The creation of style and creative assets, such as web pages, imagery, video clips, apps and message copy that capture attention and express a brand's values and personality while communicating information, ideas and offers.

The creation and maintenance of dialogues with customers and the public through social channels to cultivate beneficial relationships, protect and enhance brand reputation, and distribute engaging content and offers through earned media.

The management of the organization's owned media assets, including its website, apps, and social media pages. Responsible for deployment, maintenance, hosting, performance, security and analysis of site and related activity.

The hub for collecting and distributing data, with a mandate to provide controlled access to systems of record for customer and marketing performance data while protecting privacy, usage restrictions and data integrity.

Programs tasked with assuring that consumers have access to relevant digital marketing services and offers in any context at any time or place.

The management and operation of marketing platforms and applications, including campaign, lead, loyalty, event, performance and marketing resource management systems and process. Marketing operations span the gap between digital and traditional marketing channels.